When it comes to everyday clothing, comfort starts with the fabric. Cotton has remained a favourite for years because it's soft, breathable and easy to wear throughout the day.
That's why cotton works particularly well for loungewear. Whether you're working from home, relaxing after a long day or getting ready for bed, breathable fabric can make your outfit feel considerably more comfortable.
The Yellow Stripes Pajama Set brings together pure cotton, a relaxed silhouette and an easy elasticated waistband for a laid-back look.
But comfort doesn't have to mean boring. Printed cotton pieces let you add colour and personality to your wardrobe while keeping things practical. From playful shorts sets to statement shirts and breezy day dresses, there are plenty of ways to make cotton a key part of your everyday style.
Thebriefsstory takes this idea beyond basic loungewear with colourful prints and relaxed designs made for everyday living. Their collections are designed around the idea that clothes can be comfortable while still having plenty of personality.
Because ultimately, the best everyday outfit is one you can live, relax and move comfortably in.